Sales Page Copywriting: How To Create Sales Pages That Convert (Tips And Examples) with Daniel Lona

Description

In today's episode you'll learn the 5 'Must-Dos' that skyrocket the success of any sales page (even if you’re not a writer.)

• The biggest – and maybe most common – mistake made by small business owners on their sales pages that’s an instant revenue killer.
• Why you live and die by the irresistibility of your offer.
• The really juicy secret to out-selling the competition when describing your product or service.
• And More!

Transcript

Time Stamps

• 00:00
  Intro
• 03:05
  What is a sales page?
• 04:22
  Sales page vs Landing page: What is the difference?
• 05:42
  The different kinds of sales pages: Short form and long form sales pages
• 07:44
  What are the advantages of long form sales pages?
• 09:41
  The top 5 building blocks of a sales page (and some common mistakes a lot of small business owners make that are instant revenue killers)
• 20:06
  Sales page copywriting examples
• 21:20
  Why do you live and die by the irresistibility of your offer? And what makes an irresistable offer?
• 28:12
  How to write better product descriptions
• 32:06
  What tips do you have to create buyer personas and get to know your ideal customers better?
• 41:09
  What tools do you use and recommend?
• 43:05
  How to contact Fit Copywriting and Daniel Lona

Watch The Interview Video

Resources, Links, Mentions and More

• There is no good and effective copy without understanding your audience: Download My Free Buyer Persona Template
• The top 5 building blocks of a sales page:
1. Promise
   Your promise should go directly in the headline. Front load it with the benefits and then name the features. Arouse emotions and make it exciting and intriguing.
2. Paint the picture of a better future
   Arouse emotions and make your readers vividly image how their life will be better and transformed.
3. Introduce the solution
   Introduce your product or service and present it as the superior solution by showing clear and direct comparisons. Mention why it is special, different and unique. Communicate your Unique Selling Proposition and Unique Value Proposition (USP and UVP) and create an emotional connection to your product or service by connecting its specialty to higher values, morals and a mission.
4. Prove your claims
   Make use of social proof in the form of testimonials, demonstrations, reviews, case studies, success stories, "as seen on" features and mentions, etc.
5. Have an irresistible offer
   Stack value and add a lot of bonuses to your offer so what they are getting is way more than the price you're asking. An irresistible offer is extremely valuable and an amazing deal that is limited. Add a deadline to create a sense of urgency. Offer a guarantee that eliminates the primary risk, strongest objection and biggest reason for hesitation, not just a satisfacion guarantee.
• Check out the American Writers Association Inc. (AWAI) for the best sales page copywriting examples
• Best copywriting tools: Hemingway, Grammarly and Readable
• Check out the Flesch Kincaid Readability Grading System to ensure good readbility
• Related podcast episodes:
• Also listen to episode #36: Copywriting For Landing Pages - Interview with CJ Boake
• Also listen to episode #23: Email Copywriting 101: How to get sales and conversions from your email marketing - Interview with Roni Broyde
• Also listen to episode #18: Content Writing and Copywriting Tips for Small Business Owners - Interview with Rachel Eubanks
• Also listen to episode #11: Small Business Email Marketing Made Easy
• Learn more about digital marketing for small businesses on our blog
• Connect with Daniel Lona And Fit Copywriting on his website
• Connect with Daniel Lona on Facebook, Instagram and LinkedIn
• Get the Sales Page Revenue Surge
• Listen to Daniel Lona interviewing Monique Idemudia on his podcast "The 7-Figure Fitness Business": Are You Chasing Vanity Metrics or New Clients? Social Media Marketing with Monique Idemudia