With this small business marketing podcast, you don't need to be a technical genius or trained marketing professional to make a big impact. In the digital marketing podcast, your host Monique Idemudia teaches you how to grow and scale your small business. In the evergreen episodes, you'll learn how to build an amazing online presence and create a small business marketing strategy that works for you. It's probably the best digital marketing podcast for small business owners who want to learn how to do it themselves, get the knowledge to build a digital marketing team, or be dangerous enough not to be fooled when outsourcing digital marketing. Tune in to the marketing your business podcast today. Subscribe and listen anywhere you get your podcasts.
In today’s episode, I have a major announcement to make. It’s good news and you’re going to like it.
Listen To This EpisodeThis episode is all about the motto ‘work smarter, not harder’. You’ll learn how to have your business run without you, so you can finally take a vacation, spend more time with your family, and have a life. If you want to learn how to scale your small business with a plan and be able to measure what’s going on, you better listen until the end.
Listen To This EpisodeThis digital marketing podcast episode is all about webinar marketing strategies. You'll learn how to promote your upcoming webinar for free. We talk about webinar tools, how to present in a conversational style, how to market and promote your webinar organically, how to attract the right audience, and more.
Listen To This EpisodeIn this digital marketing podcast episode, you’ll learn how to plan and execute an impactful link building campaign step-by-step – the right way. This will boost your SEO marketing results and increase the amount of free, organic traffic you get to your small business website. Listen now to learn how to do off page SEO.
Listen To This EpisodeMarketing automation is easy to understand and implement once you wrap your mind around it. You’ll learn how to get started, common mistakes to avoid, best practices to apply, and how to determine what to automate in your business. No matter how small your small business is, there is the potential to eliminate human error in your processes and make your business more efficient.
Listen To This EpisodeLearn about the future of digital marketing and how to take advantage of Artificial Intelligence (AI) and Machine Learning (ML) to make your small business come out on top.
Listen To This EpisodeThis podcast episode is all about influence marketing – not influencer their marketing with an R. You won't learn how to become a famous influencer on social media platforms like Instagram, YouTube or TikTok, like your favorite celebrity. Influence marketing is the practice of leveraging relationships with people to communicate your message, establishing a community, building relationships, deepening those relationships, and networking strategically. Listen to the full episode and learn how to become a thought leader and build influence.
Listen To This EpisodeBlog posts help potential buyers to learn more about what you do, find the right solution for them, and make a buying decision. They also help more people to discover you and find your website through search engines like Google. To get all of those benefits of blogging for business, you need to approach it with a strategy. The skyscraper technique - when followed correctly - makes your blog posts trump the rest, just like a skyscraper. Learn how to leverage it for your small business blog.
Listen To This EpisodeYou’ll learn how to create and market an online course, attract students, and paying customers. We’ll also teach you what to do if your course is not selling. Over 77% of U.S. companies are already using e-learning and the global eLearning market is predicted to nearly triple to $325 billion (with a B) in 2025. If you haven’t tapped into the potential of creating a digital course to promote your small business and showcase your expertise yet, this is what you need to listen to to get started.
Listen To This EpisodeYou’ll learn how to make your website rank in Google without any technical knowledge. You can optimize your web pages directly on the page without knowing how to code. There are a handful of simple things you can do to optimize your pages and get more free, organic traffic to your website that you can convert to paying customers. We’ll walk you through on-page SEO step by step, so you can feel confident about implementing on-page SEO after listening to this episode.
Listen To This EpisodeIn this podcast episode, you’ll learn how to target audiences based on their behavior, interests, intentions, geolocation, and other metrics using web analytics, cookies, search history, and other insights. By finely segmenting audiences based on specific behaviors or definitive buyer personas and user profiles, you can provide truly relevant content and offers rather than sending a general message to everybody in your audience. Behavioral marketing is a huge opportunity for small businesses and when implemented correctly, increases lead generation and sales by 85% on average.
Listen To This EpisodeLearn how to establish a media presence, elevate your credibility and increase sales with press releases. Press release marketing can give small businesses access to the media and to a national newswire — all with a personal touch. Press play now and learn how to write powerful press releases that get you get website traffic and better quality customers through coverage in the media.
Listen To This EpisodeIn this episode, you’ll learn all about buyer persona marketing. We cover how to niche down and find a unique market niche for your business, how to target the right audience, and you’ll learn what a buyer persona is and how to create it. Press play!
Listen To This EpisodeIn this podcast episode, you’ll learn how to create an email newsletter marketing strategy that makes people love your email updates. Learn how to increase your open rate and make a point to connect with your subscribers. Your emails should feel like tips and updates from a helpful friend, rather than a pushy salesperson. You’ll get many newsletter marketing ideas, tips to get more engagement, learn how to monetize and how to promote your email newsletter and more. An email newsletter is a great way to get website traffic, build brand awareness and get brand ambassadors. Tune in if you want high-quality leads, an engaged community, reach thought leadership and empower and nurture your audience.
Listen To This EpisodeYou’ll learn how to make a real-time marketing strategy and get started with live streaming while creating unique social experiences and market and sell on your live streams.
Listen To This EpisodeYou’ll learn all about podcast marketing for small businesses. If you are considering to be a guest on podcasts, advertise on podcasts, or even start your own podcast, look no further because this is the only podcast you have to listen to. We cover all the benefits of appearing on podcasts as a guest speaker, explain how to start a podcast for your business, and dive into the best practices of structuring your episodes, booking guests, and more. Last but not least, we talk about the marketing part and teach you how to promote your podcast, how to position yourself, and how to get PR. Press play!
Listen To This EpisodeIn this Dragon Digital Marketing Podcast episode, you’ll learn exactly what to do to keep up with the digital marketing trends that are here to stay. Listen and learn how to stay state-of-the art in all things digital and gain a competitive edge for your small business.
Listen To This EpisodeYou’ll learn storytelling marketing and how to use a narrative to communicate your message. Learn how to tell a story that makes your audience feel something – enough that it'll inspire them to take action. Storytelling in marketing helps people to understand why they should care about your small business, and it humanizes your brand.
Listen To This EpisodeIf you have a home-based business, want to start one, have been forced to operate your small business from home due to covid, or simply want to add another income stream to your life that you have full control over, this podcast episode is for you. Tune in as we discuss home-based business ideas, opportunities - and of course home-based business marketing.
Listen To This EpisodeYou’ll learn about the benefits of LinkedIn marketing and why LinkedIn marketing is important. LinkedIn is a social media platform you do not want to neglect in your social media making strategy and it’s not just for B2B and job searching. Listen to this episode in its entirety and get tips and tactics for your LinkedIn marketing strategy, learn how to use LinkedIn marketing for lead generation, and more.
Listen To This EpisodeWe’ll explain what Clubhouse is and why it’s special. You’ll get tips on how to set up your profile and bio. We’ll talk about the benefits as well as some things that Clubhouse is lacking and we’d like to see in the future. You’ll learn how to behave and get collaboration tips, as well as actionable advice on how to include Clubhouse in your digital marketing strategy. There are plenty of opportunities in this new social media app!
Listen To This EpisodeYou’ll learn the new and aligned way to create sold-out marketing offers by shifting the lens to what your audience wants. When you give your audience what they want, you get what you want. Most of us like to buy, but we don’t usually like to be sold. You’ll understand that what people want and what they say they want are not always the same thing. Learn the new philosophy of doing business while staying your authentic self and manifest the abundance you know is available to you.
Listen To This EpisodeYou'll learn the new way of doing SEO marketing. Instead of getting traffic to blog articles on your website, you can get traffic and engagement to your content itself, directly on your YouTube videos, and make your website the place where conversions happen. You can rank your YouTube videos on YouTube and have a call to action in your videos to go to your website to convert. Optimizing your YouTube videos is easier and takes less time than to write text content and optimize your web pages for traditional SEO.
Listen To This EpisodeIn this episode, you'll learn how to write landing page copy that converts like a charm.
Listen To This EpisodeIn this episode you'll learn how to build a brand for your small business without having a big budget. Get ready for actionable branding tips.
Listen To This EpisodeYou'll learn how to grow and scale your small business without spending a penny on advertising. Yes, it is possible! With organic inbound digital marketing strategies and tactics.
Listen To This EpisodeYou'll learn the 5 'must-dos' that skyrocket the success of any sales page (even if you’re not a writer). The biggest – and maybe most common – mistake made by small business owners on their sales pages that’s an instant revenue killer. Why you live and die by the irresistibility of your offer. The really juicy secret to out-selling the competition when describing your product or service. And more!
Listen To This EpisodeYou'll learn how to start and grow a profitable business and make it crisis-proof with great digital marketing. We touch upon the power of niching down, the best way to prove product or service market fit, and the most valuable resource your small business has. Hint: It's not money. Having your digital marketing figured out takes the guesswork out of where you get growth from and makes pivoting a whole lot easier, too.
Listen To This EpisodeIn this episode, you’ll learn all about digital content creation. We’ll cover content marketing research, curation, creation, tools, planning, strategy, process, distribution, promotion, automation, and more. This is the digital content creation 101 for small businesses.
Listen To This EpisodeYour Brand Search Engine Result Page (SERP) is like your new business card. When you build your brand, people will start searching for your name. At this point, your brand SERP becomes phenomenally important. You'll learn how to influence and optimize the search results for your brand name, so you can control what people who google your name get to see.
Listen To This EpisodeYou'll learn how you, as a small business owner, can infuse the Know-Like-And-Trust-Factor into your content and your pitches. As a result, you'll get people to know, like and trust you online and in the real world and achieve more success in your business.
Listen To This EpisodeValue has become a buzzword in marketing. You have to provide value for your audience and build a brand to make your small business more valuable. But how do you know the value of your business? Especially if you are trying to sell your business or are looking for funding, you need to know what your small business, brand or idea are worth and what drives the value up or down.
Listen To This EpisodeYou'll learn all about event marketing because marketing your small business at events can't stop now and you still want to take advantage of meeting and talking to people, networking, engaging in 1-on-1 conversations, getting that brand awareness and generating leads and sales for your small business at events. You will learn how you can move your in-person events online and turn them into digital events.
Listen To This EpisodeYou'll learn how to do video marketing for your small business. We touch upon tools for video marketing, why video marketing is important, video marketing benefits, video marketing ideas and also explain the difference between video marketing on YouTube vs making videos for other purposes like social media, your website or a virtual event. We also cover video marketing strategy and content because video is the best medium to connect online and build rapport.
Listen To This EpisodeThe modern digital world allows us to be everywhere, at all times. We want to aim to achieve omnipresence with our brands and small businesses to keep up and take advantage of this to stay front of mind. There are a variety of things you can do as a small business and small brand to expand your online presence step by step. In this episode, you’ll learn how to become omnipresent with branding, content creation and consistency.
Listen To This EpisodeYou'll learn how to get started with selling your products and services online and get into ecommerce as a brick and mortar small business. We tell you everything you need to know and the tools you need to set up shop online today.
Listen To This EpisodeIn this episode, you'll learn how to get sales and conversions from your marketing emails and email newsletter, how to craft the perfect email subject line, preview text, body copy and call to action and utilize storytelling and more to speak to your audience. Listen and learn how to craft profitable email marketing campaigns for your small business.
Listen To This EpisodeYou'll learn about project management and the project management skills you need as a small business owner leading a team. We also give tips about hiring and building your team, management, communication and delegation. Last but not least, we talk about the importance of social media, how you can leverage social media marketing for your small business, and in particular influencer marketing on Instagram.
Listen To This EpisodeGoal setting is important because you have to know what your desired outcome is before you can map out a plan of action to get there. It is important that you don't have unrealistic expectations for the different digital marketing channels. In which channels should you invest? You can't do everything at once and you also don't want to put all of your eggs in one basket. In this episode, you'll learn how to set marketing goals the right way.
Listen To This EpisodeWith content marketing, you can build trust with your audience, improve conversions, connect with your customers and generate leads. Additionally, in today's age, customers expect high-quality and consistent content from their favorite brands. In this episode, you'll learn how you can define a content marketing strategy for your small business.
Listen To This EpisodeYou'll learn all about what personal branding is, who needs a personal brand and why it is important to build a brand for yourself too and not only your small business. We also have some actionable takeaways for you and explain how to position yourself uniquely in the market.
Listen To This EpisodeIn this episode, you'll learn about content writing and copywriting and get a lot of tips on how to improve your writing and how to make sure it resonates with the people you want to attract.
Listen To This EpisodeIn this SEO expert of Monique Idemudia and Craig Campbell, Craig shares some valuable tips for SEOs and digital marketers. You can't miss out on this if you want to become an SEO freelancer or start your own SEO agency.
Listen To This EpisodeThis is the SEO 101 for small business owners. In this SEO expert interview, Craig Campbell and Monique Idemudia explain what SEO is and how you can optimize your website with SEO marketing.
Listen To This EpisodeIn this episode, I reveal 10 lead generation strategies for small businesses and I also explain why they work, so you understand the concepts behind lead generation. Here are 10 lead generation boosters that not only increase your conversions, but can also increase your site’s trust factor and authority. Listen and learn how to turn your website into a lead generation website.
Listen To This EpisodeIn this episode, I talk about lead generation for small businesses and share my ultimate 5 step lead generation strategy for small businesses with you. Let’s get straight into how you can get more leads, that’s more potential customers, for your small business.
Listen To This EpisodeLearn how brand building can make your small business survive COVID with my free course (with certificate): Brand Story.
Listen To This EpisodeDuring a recession it’s more important than ever, that you do whatever you can to stay on top of your audience’s minds. So you need your marketing strategy to have 2 main characteristics: 1. It has to be marketing budget friendly. & 2. It has to be highly effective. Here's what you can do that's free or low cost...
Listen To This EpisodeI share my top 11 list of books to read this summer that helped me become a better entrepreneur and I think are a great read for small business owners.
Listen To This EpisodeYou'll learn how to do Email Marketing for your Small Business and how to use email for your marketing strategy.
Listen To This EpisodeIn this episode, you will learn more about Search Engine Optimization (SEO) vs Search Engine Marketing (SEM) and you will understand what the difference is. You'll also learn how this is related to Pay Per Click (PPC) advertising and Social Media Marketing (SMM).
Listen To This EpisodeLearn more about the different types of SEO and what they are all about, and understand the hierarchy of SEO needs.
Listen To This EpisodeIn this quick tip episode, you'll learn the top 4 reasons your website doesn't rank in Google Search and you get SEO tips on how to rank in Google.
Listen To This EpisodeGoing digital is a new venture for many small businesses. In this podcast episode, you'll learn how to rank your small business website in Google to increase your brand awareness and organic traffic. Learning about SEO helps you to attract visitors to your site and leads to your business organically, so you no longer have to rely on paid marketing tactics. You'll also learn about the most important 'ranking factors'.
Listen To This EpisodeListen and learn 3 Easy Digital Marketing Tactics That Save Your Business (You Can Do Them Yourself), and get even more actionable tips on how your small business survives COVID-19.
Listen To This EpisodeThis is a special episode due to the ubiquitous situation with the Coronavirus, COVID-19. I want to talk about the economic crisis it causes from a positive perspective and show you how you can recover from the situation faster, and how this is an opportunity to grow your business.
Listen To This EpisodeThis episode is about content marketing. Listen and learn about all the different types of content that exist, how to categorize and prioritize types of content, and what types of content you should create as part of your content marketing strategy...
Listen To This EpisodeIn this episode, I am answering an audience question. "How can I attract more clients to my business?" Learn the lead generation strategies that make customer acquisition easy-peasy...
Listen To This EpisodeIn this episode, I am answering an audience question. "How can I leverage my social media accounts?" Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic...
Listen To This EpisodeI want to take a moment to let you know how you can benefit from listening to the show and what it is all about. In a nutshell, I want to teach you how you can attract great customer relationships through digital marketing...
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