LinkedIn Marketing: How to leverage LinkedIn for small business marketing with Angel Ribo

Description

In this podcast episode, you’ll learn how to use LinkedIn marketing for your small business. We talk about the benefits of LinkedIn marketing and why LinkedIn marketing is important.

LinkedIn is a social media platform you do not want to neglect in your social media making strategy and it’s not just for B2B and job searching.

Listen to this episode in its entirety and get tips and tactics for your LinkedIn marketing strategy, learn how to use LinkedIn marketing for lead generation, and much more.

Follow Angel Ribo on LinkedIn.

Transcript

Time Stamps

• 00:00:00
  Intro
• 00:04:00
  Why LinkedIn marketing is important: Why is it important for small businesses to be on LinkedIn?
• 00:13:27
  Would you say that LinkedIn is only for B2B or can people who are in B2C also leverage LinkedIn for their digital marketing?
• 00:19:31
  How can we leverage LinkedIn for social media marketing and see a positive return on investment (ROI)?
• 00:25:31
  LinkedIn marketing trends
• 00:31:00
  What to post on LinkedIn: Content tips
• 00:35:56
  Influencer marketing on LinkedIn & LinkedIn influencers
• 00:40:24
  LinkedIn marketing events
• 00:44:02
  LinkedIn marketing strategy & LinkedIn markting plan
• 00:49:55
  Tools for LinkedIn marketing: What tools do you use to track your performance?
• 00:53:49
  LinkedIn marketing benefits: What does LinkedIn have that no other social media platform offers?
• 00:57:26
  LinkedIn marketing blog: Do you recommend publishing articles on LinkedIn?
• 01:05:15
  More LinkedIn marketing tips, best practices and Linkedin marketing tactics
• 01:11:40
  How to contact Angel Ribo

Watch The Interview Video

Resources, Links, Mentions and More

• Make your marketing effective by really understanding your audience: Download My Free Buyer Persona Template
• You can have in-depth conversations on a human and personal level and use LinkedIn to build your professional network
• People on LinkedIn expect and want to see updates from their favorite companies, brands, and relevant personalties in their industry
• LinkedIn marketing works in B2B and B2C because everybody is in P2P (People 2 People)
• It’s all about quality over quantity: Stay in touch with and nurture your connections instead of aiming to have a high number of connections or followers & Make sure you share valuable and relevant content in your posts and don’t aim to post as much as you can
• Make sure you use the right keywords, hashtags and tag people
• Check your LinkedIn Social Selling Index
• Tool recommendations: Sales Navigator, Zapier, Shield App
• Connect with Angel Ribo on LinkedIn or send him an email at [email protected]
• Visit Angel's other sites: https://linkfol.io/theceoconfidant