Description
In this Dragon Digital Marketing Podcast episode, you’ll learn exactly what to do to keep up with the digital marketing trends that are here to stay. Listen and learn how to stay state-of-the art in all things digital and gain a competitive edge for your small business.
Transcript
Expand TranscriptA transcript will be added soon.
Time Stamps
- 00:00
Intro - 03:53
Customer Experience (CX) - 09:32
Live Streaming - 10:46
Influener Marketing being less about celebrities - 13:32
Goodwill and purpose driven missions from brands - 14:02
User Generated Content (UGC) - 16:23
Sustainability & Corporate Social Responsibility - 16:57
Authenticity & Living up to your ideals - 18:47
Standing for something when it comes to social issues, not being neutral - 22:28
Inclusivity, Diversity, Community - 24:30
Voice Search & Visual Search - 26:16
Rich search results, Rich snippets, No-click searches - 26:45
Smart Speakers - 27:01
Fragmentation of experience, Incremental innovations - 30:18
Voice Marketing: Podcasting, Clubhouse Marketing, Twitter Spaces, Social audio - 33:00
Easy-to-consume content: Social media stories, YouTube Shorts - 34:24
Video Marketing & Conversational Marketing: chat bots, live chat, virtual customer support - 36:23
Digital Event Marketing, virtual events, summits, webinars, etc. - 39:49
Increased personalization - 42:44
Interactive content: Quizzes, polls, asking questions, etc. - 43:00
New emerging technologies: Augmented Reality (AR), Virtual Reality (VR), Internet of Things (IoT), Marketing Automation, Machine Learning (ML), Artificial Intelligence (AI) - 45:14
Click-and-collect - 46:02
Omni-channel Marketing - 48:09
Social commerce - 49:52
Cross-channel integrations, Third-party integrations - 51:43
Split testing, A/B testing - 54:33
Branding
Watch The Dragon Digital Marketing Podcast Interview Video
Resources, Links, Mentions and More
- 👉 Download my free Buyer Persona Template
- Listen to Jeremy's podcast: FUTUREPROOF
- Connect with Jeremy Goldman on Twitter, LinkedIn and his website
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