This is the Dragon Digital Marketing Podcast. Get ready for the digital marketing
strategies and tactics that attract great customer relationships to your business.
Here is your host, Monique Idemudia.
Hey there, this is Monique, and you're listening to episode number eight of the
Dragon Digital Marketing Podcast. In today's episode, I reveal the top four reasons
why you don't rank in Google. Here we go.
Reason number one. Your page doesn't have any backlinks. Backlinks are referrals. If
someone links out to your website on their website, it means that they find your
content super useful and want others to benefit from it too, because you are a
valuable resource. This is why backlinks are among the top ranking factors for
Google.
Reason two. The topic of your page has no long-term traffic potential. Most content
isn't evergreen. You need to put new and relevant content out there constantly and
also update your old content to stay relevant to users and to Google. When you do
re-optimize pages on your site for relevant topics, start with the ones that have
the most backlinks. Those are your most important pages and the most valuable to
users.
Reason three. Your page doesn't match search intent. Google aims to return the most
relevant results for a query. When you optimize a page for a certain keyword, make
sure your content on that page actually matches the search intent of the searcher.
For example, don't try to rank a product page for an informational keyword. If
someone searches for "best yoga mats", for example, they want an informational piece
of content that compares different yoga mats and not lead to a product page where
you sell your yoga mat. If you want to learn more about how to tell the search
intent of a keyword, check out the show notes of this episode on
dragon-digital-marketing.com. It's worth it because we put the best resources in
there to make you smarter and more successful.
Reason four. Your page isn't even indexed. Go to Google Search Console, enter your
URL, and you'll see if it's indexed. If it's not, you'll see why it isn't indexed.
You can then go ahead and fix the issues and request indexing. If you don't have an
account on Google Search Console, sign up ASAP. It's one of the most important tools
for SEO, and it's by Google itself, and it's free. If you want a list of all the
best SEO tools that make your life tremendously easier when doing SEO, and you also
want super actionable SEO tips, you have to get our SEO checklist. You can download
it for free. Just head over to the show notes on dragon-digital-marketing.com The
show notes are linked down below, and then you can download it. This checklist is
all you need when you want to do your own SEO. It explains what you have to do, step
by step, to rank your website on Google. And you no longer have to gather up tons of
little bits of information from all over the internet. You can get it from us all in
one document. That's what I got for you today. This was a short episode. Let me know
how you like those kind of quick tips. I love your feedback. And also let me know
about the results that you get from following those four tips. I love to see you
succeed. Until next time.
Thank you for joining us for this episode of the Dragon Digital Marketing Podcast.
You can visit us at dragon-digital-marketing.com for more resources and for more
episodes. Let us know how you like the show and write us a review. We are grateful
when you like, share, and subscribe. We appreciate you.